Born To Be Podcast- A list of Apps & Sites from Lindsay’s Appearance.
YOU CAN LISTEN TO BORN TO BE ON SPOTIFY & ITUNES! CHECK OUT THE PODCAST HERE ON SPOTIFY!
I recently had the pleasure of sitting down with Sam McGregor on her new Podcast ‘Born To Be’ - a place where Sam talks all things empowering Females everywhere to step into their highest potential and leadership roles. In our episode, we discuss tips & tricks to prepare your e-commerce site for the Holidays as well as working as a female entrepreneur in 2022.
Sam is one of our wonderful clients and we had the pleasure of working with her on her personal empire’s branding for Born To Be, RevUp Accelerator & of Course Sam McGregor the brand.
During our conversation, I mentioned several apps, websites and tips to prep your store for the Holiday season. As promised here is the list of all the resources we discussed. If you have any questions or would like to chat about your Shopify site. Please reach out to me at hello@addtovartcommerce.com and I am happy to have a virtual coffee and see what we can do for you!
Cheers! Lindsay
Top 3 Tips For Optimizing Your Store for Holiday
REVIEW YOUR OFFERINGS! - Review your offerings and merchandise. Crunch the numbers. Ensure all the Featured Items and Best Sellers are front and center and easy to find. You may want to revamp your homepage, re-sequence your collection pages and even go ahead and make some custom landing pages.
SITE SPEED & USER EXPERIENCE! Make sure you’re in decent shape from A to B in your customer journey. Remove dead links, insanely large file sizes, product that is out of stock and never coming back in, update any shipping policies, look at shipping lead times with your carriers. Go through the whole checkout process for yourself. Imagine you are the customer. Ensure the experience is smooth
EXPERIMENT! Try featuring new merchandise, resequence your banners and collections, Try different products for your marketing and ads. Review your audience demographics and try something you think they would like. You make the rules. Get creative. Don’t laser focus on the small details and being perfect. Everyone and every brand starts somewhere. You can always fine tune and polish once you get the sales rolling in. But don’t waste time taking the plunge! And whatever you do- Make sure you save money for marketing! You can have the prettiest site in the world, but if no one knows it exists, they won’t be visiting (or buying!)
Apps for Subscriptions
There are several on the market in the Shopify App Store- Here are Our go-tos that we have personally used in our projects.
Robust Reporting Beyond Shopify Data & Google Analytics
Want to get REALLY granular with your data review and sales strategies for the up and coming season? Check out these apps!
LUCKY ORANGE- Jessica’s New Fav!
Picture Resizing
With a couple of clicks resize all your product images to be the same size! Instantly give your store a clean and polished look! Saves HOURS of manual cropping.
Site Speed & a Really Good Article Explaining Why the Shopify Speedometer isn’t All That Accurate
Shopify typically has decent site speed. If you have all your images at a good web size, keeping all the dead apps and clutter cleaned out, You should be in a good place (Yes, theres a lot of other audits and tasks you can do, and an SEO and Speed Audit by a professional is never a bad idea. But if you just want to do some DIY’ing- Heres some good places to start.)